“Social media is not just a spoke on the wheel of marketing. It’s becoming the way entire bicycles are built.” Ryan Lilly, Innovation & Economics Expert.
For more than a decade, social media has been one of the fastest growing industries in the technology world. It helps businesses to validate their name and be more socially recognized. Also, it has helped in their media presence and improving customer loyalty.
We are surrounded by electronic devices daily. Since Millennials are the largest population in the US, they are more likely to be influenced and attracted to what they see on social media. Therefore, online marketing becomes the best tactic and strategy for companies to attract more customers. But what is online marketing?
As emphasized by the AMA, Online marketing is the activity and process for creating; communicating and delivering offerings online that have value and importance to target customers.
Nowadays, the internet is constantly developing and positively influencing the marketing industry more every day. Every organization/business are required to have a marketing department that do the advertising for the product/service.
“There’s been a significant uptick in digital marketing spend because it’s where consumers are,” said Flynn Zaiger, CEO of Online Optimism, a digital marketing agency in New Orleans.
“If you’re trying to be in front of your customers, the screen is the place
to be.” As understood, if you want to sell, do it on social media and through online marketing.
In addition, social media companies use social media as a strategy to determine their most valued customers, not only using their data through shares, posts, and clicks, but it is focused on developing advertising algorithms, and selling their collected data to third parties such as advertisers, and data collectors.
In conclusion, “Everyone is online, all the time, and digital marketing is crucial in reaching this huge audience where they are,” said Aylin Cook, head of content marketing at digital marketing agency Single Grain.
Social media and online marketing is on the scope of our everyday routines. If you want to learn more about how to effectively use social media in your business strategy and become the frontrunner in your industry, check out our Social Media Marketing training program that will eventually help you and your business.
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