The Covid-19 pandemic has impacted the lives of many consumers and businesses. With this drastic change to the “new normal” means we need a “new” way to market to customers.
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To turn your marketing around amid the pandemic and help keep your business afloat during these tough times read below, 3 Tips To Stay Afloat Amid COVID:
- Reassure Your Customers
Your customers are your business’s #1 fans. Without your customers your business would not be where it is today. In a time of such uncertainty you need to reassure your customers that you are there for them and that your business is not going anywhere. You can do this by; sending out email updates, posting regularly on social media, and updating your website with information in regards to how your business is handling covid.
- Amp Up Your Social Media
Even before coronavirus, social media had a big presence on today’s society. According to Forbes, as of 2019, 79% of Americans have profiles on some social media platform. This number is continuing to grow as more people go virtual during the pandemic. To promote your business via social media you can do the following; start or join conversations, utilize sponsored posts/paid advertisement, post frequently, have a contest online (ex. Share for a chance to win…), post updates on your business, promote specials/deals.
- Get Creative
With coronavirus turning our world around it is time to take risks and be creative with how to market your brand. You need to be unique to keep customers interested and coming back. Having a unique way of marketing your products or services will make you stand out from your competition. For starters you can promote unique offerings such as; care packages and DIY kits. You can also offer virtual options to customers such as; online classes, meetings, programs, and showcases.
Whatever route you decide to take, just make sure you have fun with it. Have a brainstorming session with your team to think about what your business can do specifically to attract more customers during these hard times.
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