Don’t you wish you could just read your customers’ minds?
As a salesperson, you benefit by understanding the customers’ exact needs in order for you to make more sales.
The area of psychology offers tons of insights into why certain sales techniques are effective. If you can understand these insights, you’ll be able to develop an even more impressive advantage in selling.
Learn more about sales psychology here!
If you want to improve your sales, try Minetum’s three tips:
- First Impressions: Focusing on Emotions
Our brains are wired to focus on emotions before focusing on logic, and first impressions have a big impact on what your client ultimately decides about your sales product or service. This is why it’s crucial to focus on making customers feel good on an emotional level first, then you can follow up with the facts.
- Building Confidence
Once you make your client comfortable with you, they’ll be more confident about closing on a sale. Although it might sound counterintuitive, giving clients an “out,” or maintaining a low-pressure attitude, will build your clients’ trust.
- Stories, Not Statistics
Similar to the idea that emotions are more powerful than logic, anecdotes work better than statistics in convincing clients to buy your product or service. In other words, telling the story of one satisfied client can have more power than citing statistics from hundreds of clients overall.
Overall, it is important to be sincere when selling to clients. People don’t like to be manipulated or deceived when being sold a product or service, because it should be something that will actually benefit them in the long run. The tips given above are most effective if they are genuine!
Contact Minetum today to hear about our best selling Training Days and Programs that will advance your skills to reach new dimensions – e-mail: info@minetum.com
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