The Value of Company Culture: How to Make It Work for You

What is company culture? 

Company culture consists of a shared set of values, goals, and attitudes that a business believes will best achieve their goals. Businesses collect several traits that make up the personality of their work, what they are trying to achieve, and how they will reach their fullest potential.  

Do businesses prioritize company culture? 

In her Forbes Magazine article, Paula Morgan states that “more than 74% of American workers believe culture influences their job performance on everything from efficiency to doing their best work, to serving customers to the best of their ability.” It is understood that nobody wants to work in an environment that does not respect and care for its employees. When job searching, it is important to ask future employers about company culture and how it aligns with their business objectives and mission. A successful business, whether big or small, should prioritize your need for a positive work environment that fits your personal morals and goals. According to Forbes Magazine, “91% of managers consider a candidate’s alignment with the company culture carries as much or more weight than their skills or experience.” When looking for a job it is important to understand that a company’s core values may be established, but are they being put into action in the workplace? 

Why is company culture so important?

Company culture keeps employees motivated to complete tasks and excel in the workplace. An employee’s happiness and productivity can be determined by workplace culture. According to Forbes Magazine, a positive company culture can increase productivity, decrease turnover, and excel in employee engagement. It is important for businesses to track how staff members engage and build meaningful connections internally

How can I improve my company’s culture?

In post pandemic times, employers and business executives are now altering their business strategies and core values. In times of rapid change in the business world, executives and business leaders may find it hard to adapt. Minetum Consulting provides Executive Coaching to keep employees and business leaders motivated to improve their company’s culture. Minetum’s Executive Coaching implements long-lasting strategies in order to prioritize the investment into the importance of company culture. 

Minetum Consulting also provides Organizational Development in order to help your company achieve sound organizational development processes. Your company will be equipped with the right tools to adapt and respond to changes in the work environment. Minetum’s Organizational Development will help change your organization from its present state to a future state; aligning the organization with the company’s strategies and values. 

Read more about our unique Executive Coaching program here!