In the dynamic world of personal branding, the ability to seamlessly transition between platforms like TikTok and LinkedIn is a valuable skill. Whether you are applying to jobs, looking to build your network, your online presence is often the first thing that people see.
In a survey conducted by The Harris Poll, 70 percent of employers who responded said they believe every company should screen candidates’ social media profiles during the hiring process. Also recorded by the study, 78 percent of employers believe that current employees should maintain a work-appropriate social media profile.
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While TikTok is perceived as a casual and fun platform to many, it can also be used to build your personal brand as a professional. This blog post explores the essentials of personal branding, and maintaining a professional social media presence distilling the process into three crucial steps. From the creative burst of TikTok to the polished professionalism of LinkedIn, let’s navigate the diverse landscapes and amplify your personal brand.
1. Strategic Content Crafting:
Uncover the nuances of content creation on TikTok and LinkedIn. Discuss the significance of short-form, visually engaging content for TikTok, and explore the expectations of a professional audience on LinkedIn. Tailor your content strategy to cater to the unique demands of each platform, ensuring your message resonates authentically.
2. Visual Consistency Across Platforms:
Transition seamlessly between the vibrant aesthetic of TikTok and the more formal visual expectations of LinkedIn. Explore the importance of maintaining a cohesive visual identity, from profile pictures to post aesthetics. Consistency reinforces your brand, making it instantly recognizable, whether users encounter it on TikTok or LinkedIn.
A great example of this step is our very own Minetum LinkedIn and TikTok.
For our social media pages, we make it a priority to maintain consistency with our message, graphical elements, and content.
3. Adapting Engagement and Networking Styles:
Recognize the distinct approaches to engagement on TikTok and LinkedIn. Discuss the role of creativity and trends on TikTok, and contrast it with the formal networking and community-building on LinkedIn. Tailor your engagement strategies to suit the culture of each platform, building authentic connections and fostering a community around your personal brand.
Crafting a compelling personal brand across diverse platforms is a strategic endeavor. By strategically crafting content, maintaining visual consistency, and adapting your engagement styles, you can conquer the creative waves of TikTok and navigate the professional arena of LinkedIn. We trust that with these steps, you’ll be well on your way to amplifying your personal brand and making a lasting impact in the digital realm.
Need help updating your LinkedIn Page or applying for jobs? Minetum Consulting can provide you with professional guidance to help you project the best version of yourself both in person and online! Book your free 30 minute consultation with a career coach here!
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Professional Coaching I Personal Development 