In today’s competitive job market, having a strong personal brand is no longer optional, it’s essential. In a recent 2024 study mentioned in Forbes, 67% of Gen Z adults believe building a personal brand is important, and 61% said they currently have or are interested in developing one which is the highest among any generation on both accounts. Additionally, The Harvard Business Review wrote an article about how personal branding helps professionals stand out in the workplace and unlocks new career opportunities. But why wait until you’re in the workforce to start building your brand?
At Minetum Consulting, we’ve helped countless college students and young professionals jumpstart their careers through our College Career Coaching Program, a focused three-month service designed to give you the tools to stand out. Here’s our blueprint for building your brand:
1. Define what makes you different
Your personal brand starts with understanding what makes you different. What skills, values, and interests set you apart? Think about your academic achievements, extracurricular involvement, or unique experiences.
Tip: Ask yourself: “What do I want to be known for?” “How do I want others to perceive me personally and professionally?”
2. Showcase Your Strengths Online
Your online presence is often the first impression you make. According to the Harvard Business Review, over 70% of employers use social media to evaluate candidates during the hiring process. Use platforms like LinkedIn to create a professional profile that highlights your experiences, skills, and aspirations. Stay tuned for a newsletter later this week on leveraging Linkedin. Sign up here!
Tip: Post about your accomplishments, class projects, or insights from internships to showcase your expertise and dedication.
3. Network
Networking isn’t just for professionals, it’s for you too! Attend events, join student organizations, and connect with alumni to expand your network.
Tip: Follow up after every meeting with a personalized message. It’s a small touch that leaves a lasting impression.
4. Be Consistent
A strong personal brand is consistent across all platforms and interactions. Ensure your resume, LinkedIn profile, and even your email signature align with the image you want to project. Consistency builds trust and reinforces your professional identity.
5. Start Now
Building your brand as a student gives you a head start. By the time you graduate, you’ll already have a polished image, a strong network, and a clear direction. At Minetum Consulting, we have expert coaches who can help you define and communicate your brand.
Remember, Your personal brand is your story, start writing it today! If you’re ready to take the next step, explore our College Career Coaching Program or follow us on Instagram for tips and tricks to build your brand with confidence.
Professional Coaching I Personal Development 