We teach you how to flourish and grow your business through marketing efforts!
The heart of your business success lies in its marketing. Marketing is the action or business of promoting and selling products or services, including market research and advertising. You need marketing because, without it, your business may offer the best products or services out there, but none of your potential customers would even know.
Understanding the many marketing areas is crucial to sustain a company’s presence. It’s something that businesses need to invest in, cultivate, and work at every day so that they can be sustained and have longevity.
Objectives
Minetum’s Marketing Training Program aims to give you a thorough exploration of customer perceptions, buyer personas, messaging, communication, digital marketing and much more to succeed in your marketing role. The training provides you new knowledge, inspiration and methods to understand consumers’ thinking and needs to effectively communicate your marketing strategy and reach the optimal market positioning.
The Process
The Marketing Training is a 3 month program including 3 in-class training days and assigned case assignments. For each case assignment you will receive personal feedback and a grade. The program completes with a final case assignment that covers the entire syllabus.
Each module includes an in-class training day, where an experienced facilitator will provide a practical perspective and go into depth with the theory.
When can I start? We give you the opportunity to participate in flexible and dynamic training days. Find the start-up day that suits you best, or call in so we can help you tailor your unique training days.
Who should Participate
Everyone who works with marketing, branding, sales, and communication. – And everyone who wants to build on their marketing skills by acquiring new tools and insights to succeed in their role and/ or career.
The Facilitators
Our facilitators are highly skilled marketing specialists with many years experience working in the marketing field.
How will you Benefit
You learn to find ways to maximize opportunities by leveraging your company’s marketing strategy, and understanding the needs and behavior of your customers. Combining all aspects of the training program, you improve your marketing performance and thereby make it possible to reach the company’s goals. The training enables you to accomplish everyday tasks and objectives to greater heights, thus creating a competitive advantage allowing your organization to outperform its competitors and be profitable.
Certificate for Completed Program
After the program has been successfully completed, ‘The Minetum Consulting Marketing Certificate’ is awarded to certify that you have achieved the goals and objectives of the Marketing Training Program.
Modules & Training Days
- The Customer in Focus
- Digital Marketing
- Marketing Management
Module 1: The Customer in Focus
One of the fundamental but also difficult parts of marketing is to clarify and understand the needs and behavior of customers towards the company’s product or service. If you learn to understand the company’s customers, you can customize the development and marketing of the company’s products and services. It is crucial to the overall impact of marketing efforts that the company understands how important it is to strengthen relationships with consumers, employees, partners, and other business stakeholders. The module covers:
- Perspectives in Marketing and Marketing Research
- Qualitative and Quantitative methods for collecting and analyzing the customer
- Planning and implementing Marketing Strategies
- The most modern models in marketing
- Company Branding
Module 2: Digital Marketing
Today it is almost impossible to run a business without thinking about digital marketing and it is assumed that the leading companies of tomorrow will be able to master high level digital marketing. However, navigating around all the capabilities of the digital platforms may require considerable knowledge. The most important thing is to have a plan for your online marketing, whether it be web communication, social platforms or online campaigns. The module covers:
- Digital Strategy
- Methods of Digital Marketing
- Digital Platforms and Social Media
- Keyword Optimization & SEO
- Monitoring and Analysis
- Email Marketing
Module 3: Marketing Management
Marketing requires decisions and with decisions comes a responsibility. In addition, the requirement for knowledge, skills and competences can make the right strategic decisions that benefit the company and meet the needs of the consumers. Marketing management is also tasked with making marketing a holistic approach to value creation, enabling the company’s departments to be part of a larger whole in marketing. The module covers:
- The role of the Marketing Manager
- Marketing as a Management Discipline
- Strategic Marketing Management
- The concept of Branding and Management approaches
- Consumer Experience and Design
- Managing Knowledge, Projects, and Teams
- Public Relations
Contact us today to learn more about the ‘Marketing Training Program’ – info@minetum.com or request more information by filling out the form below.
Professional Coaching I Personal Development 